Marketing Metrics: Beyond Clickbaits

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Business & Economics - Sales & Marketing
Marketing Metrics: Beyond Clickbaits

Marketing Metrics: Beyond Clickbaits

Name: Marketing Metrics: Beyond Clickbaits
ISBN: 9789354795138

Anurag Dugar, Mani Shreshtha

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We are in the sales and marketing profession, and we hate number crunching. But we also realize its significance to succeed in this profession. So, we set out to write this book with the aim of making number crunching interesting and simple for sellers and marketers.

If you are a marketing student, professor, freshly minted marketing or sales professional, or a startup founder, and you loathe numbers, this book is meant for you. It will equip you with a set of marketing metrics that you need to know to make important decisions and crack interviews.

You will find only crisp and actionable knowledge in this book and no unnecessary jargons or theories—because just like you we don’t like it either!

Categorias:

Business & Economics - Sales & Marketing

Ano:

2022

Editora:

Sage Publications Pvt. Limited

Idioma:

english

Páginas:

325

ISBN 10: