Perspectives on Cross-Cultural, Ethnographic, Brand Image,...

Main
Business & Economics - Industries
Perspectives on Cross-Cultural,...

Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research (Advances in Culture, Tourism and Hospitality Research, Volume 3)

Name: Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research (Advances in Culture, Tourism and Hospitality Research, Volume 3)
ISBN: 9781849506038

Arch G. Woodside

0 / 0

0 comments

Quanto Você gostou deste livro?

Qual é a qualidade do ficheiro descarregado?

Descarregue o livro para avaliar a sua qualidade

De que qualidade são os ficheiros descarregados?

Volume 3 examines how research tools affect theory advances in culture and tourism research. Using visual narrative art to explicate unconscious thinking that shapes trip plans and visits, building tree diagrams of streams of antecedent conditions associating with extreme behavior (e.g., road rage, chronic casino gambling), and research methods that go beyond quantitative/qualitative taxonomies are examples of the unique themes covered in this volume. The papers focus on how to gain meaning from data to thus look at how streams of antecedent conditions result in tourism behavior.

Categorias:

Business & Economics - Industries

Ano:

2009

Idioma:

english

Páginas:

300

ISBN 10:

1849506035

ISBN 13:

9781849506038